2WayAnalytics Privacy Policy
2WayAnalytics Privacy Policy
2WayAnalytics Inc. is committed to protecting your privacy and complying with applicable data protection laws. This Privacy Policy provides all processes in place pertaining to your information collection, usage, protection, and disclosure. This information is generated by our data analytics platform while retrieving Social Networks on your behalf, and via other interactions with you. We also explicitly describe the choices you have regarding your information.
Effective date: February 23, 2024.
Our Services
2WayAnalytics
2WayAnalytics allows you to analyze social network data captured from your social networks’ accounts in one single online data platform that can be accessed by known data visualization tools such as: Power BI, Tableau, QlikView, etc. It provides all the insights that are needed to further engage your community, monitor KPIs, analyze content lifecycle and evaluate campaigns impact.
Our Services are aimed at business organizations and should only be accessed by individuals who are at least 18 years old.
Compliance with Social Networks’ Privacy Policies
Our social networks data collection, storage and management are solely scoped to publicly accessible information and do not involve or integrate any personal information and privacy data. Our data platform and processes comply with the privacy policies and terms of integrated social networks: Facebook, Instagram, Twitter, and YouTube
Collected information
The following information is collected when you use our Services:
Account information:
- • Your contact information including your name, email address, organization name, address, your preferences such as language, time zone, etc.
- • Billing and other payment information including payment method details.
- • Plans and services you have acquired from us.
Social networks content:
- Content you create on different social network platforms in your own accounts/pages (posts, tweets, media, videos). This content is systemically collected along with associated medias (images, videos, reels) and stored in your 2WayAnalytics data platform.
- Comments, replies posted by your community in social network pages you own. Those comments are retrieved, cleansed, enriched, and stored without user personal information such as username, contact, etc.
- Interactions such as likes, views, shares are captured for every created content (post, media, etc.) at a given frequency to serve as metrics/KPIs snapshots required for analytics.
Usage, and support data:
- Usage data and analytics, which may include the frequency of login, and the different types of activity undertaken by users such as frequency accessing different Services.
- Customer support questions, issues, and feedback that you provide.
Other interactions:
- Emails.
- Videoconference recordings (with your consent).
Information usage
We use the personal data you provided to us only for specific purposes and in compliance with GDPR article 6, UK data protection laws and California Privacy Rights. Once the purpose for a processing activity is not applicable any longer, information is removed in a secure manner.
Your information is used for the purposes described below:
- Users need to be identified and authenticated before accessing our data platform. Only authorized users are able to use the Services for their organization, and to make changes to their accounts.
- Sign up information you provide is used to set up your account, process payments, manage your account, and contact you.
- Your contact information is used to respond to your requests and questions, manage your contract, and send you updates about our services.
- Information related to your usage patterns, feedback, and support queries is analyzed to make improvements to our services and enhance your user experience.
- The Social network content you create (publications, images, videos, reels, etc.), comments posted by the community, and measurement of interactions are captured and processed to maintain your analytics data platform.
Clients’ rights over their information
Services information
When using our Services, you may access, update, or correct most of your Account information by logging in to your account to edit your profile or organization record.
For 2Wayanalytics data platform, you can add, update, or delete your users’ accounts. When a user is deleted, all related contact information and history are permanently removed from our services.
For extra requests, please email support@2wayanalytics.com. Please note that we may need to retain certain information about you for as long as you maintain an account for our Services.
To deliver our services you have to authorize us to access your social networks. You can revoke those authorization at any time by accessing the following App: Revoke App.
Access to information
We do not use your information for any pecuniary purpose (sell or rent). Access to your information is restricted to authorized employees only and is performed only when they need it to verify your identity and provide support of any kind. Our employees are required to agree to maintain confidentiality and protect the privacy of your information.
Your information might be shared with our third-party service providers that manage our billing, marketing, accounting, and others. We will ensure that the service provider only processes the data based on the same security standards we apply to safeguard your information. All our third-party service providers are bound by a data processing agreement we sign with them to ensure full compliance to GDPR law.
We do not share your information with other parties except in the circumstances of Law enforcement. We may need to disclose information about you when we have to comply with a law or regulation, or if we are legally required to do so.
International data transfers
Within our full compliance with General Data Protection Regulation (GDPR) and other data protection laws, we commit not to proceed with any transfer of your information from your region to other regions.
Microsoft, our Main technology partner, provides all the cloud software, networking, infrastructure and other services required to operate 2WayAnalytics services in your region ensuring therefore your information will be stored and processed in same region.
Our third-party service providers, such as credit card processors, may process or store personal data on servers outside of the European Economic Area (EEA), and UK, including in Canada or the US. We commit to ensuring that your information is lawfully transferred under EU law.
Securing clients’ information
Our services encrypt data in transit and at rest to ensure your information privacy. 2Wayanalytics data platform implements industry standards for security, privacy and data protection offered by Azure Cloud (https://learn.microsoft.com/en-us/azure/compliance). All payment information is fully encrypted and handled only by PCI certified organizations.
Our employees receive appropriate security, privacy training and guidance to protect your information. Access controls policies limit access to your information to those who need it to process your support requests. Individuals who are permitted to handle your information are committed to confidentiality.
Information retention
2WayAnalytics data platform stores social networks data for 3 years to serve as input for analysis such as time series, year over year analysis, and metrics evolution. Stored data includes essentially: published content, related images and videos, comments, snapshot metrics such as number of views, reactions, shares, etc. No personal data of any kind is retrieved and stored from social networks. Past the 3-year retention period, social networks data is securely deleted. In the event of cancelation of your subscription, our services will be discontinued but your social networks data will remain at your disposal for 30 days to allow you to retrieve it via export services. Past the 30-day retrieval period data will be permanently removed from our platform.
We retain your account information as long as required for record keeping purposes, compliance with our legal obligations, and potential requests from you. We will dispose of it in a secure manner and/or anonymize it when it is no longer necessary for us to retain your information, or otherwise upon your request.
Contact
If you have any questions, or concerns, please email our data privacy team or send a letter to:
2WayAnalytics Data Privacy Team
2WayAnalytic Inc.
75 Tiverton Ct, Markham,
ON L3R 4M8, Canada